The . Do you treat it as though it is a part of them? I wouldnt trade that for anything because it helps keep the role real. The results themselves become part of the new, richer, dataset, which will be augmented and improved with the findings of the process. Learn howand get unstoppable. This will provide greater value, expanded range and a more seamless experience for customers across the Groups retail businesses., The Catch marketplace, together with the OnePass subscription program and the Advanced Analytics Centre, provide a strong foundation for Wesfarmers OneDigital. We call this digitization, or the process of datafying human behavior, translating it into standardized signals (0s and 1s). Click and Collect, an important bridge between click and brick, continues to be a growth element for the Wesfarmers companies. The focus is to get our foundations right as we grow and solve different problems for all of the [Wesfarmers] businesses, Madan said. The more exciting thing is were actively using Agile in this area as a way of prioritising and working with a group of stakeholders to give them the best product as we go through the project, within the scope and timeline, to give them the best possible outcomes, Harvey adds. As a company rearchitects their processes, they also start to unlock more transformational possibilities. The third pillar is putting information in the hands of team members. As part of the Bunnings digital transformation initiative, Wesfarmers says it is investing in specialised skill sets to accelerate its data and analytics capabilities. Without a model, a system, a framework, or reliable data science, any data will be useless, just like 0s and 1s. OneDigital broke cover in April, and has since gone on to unveil OnePass, a subscription program that consolidates products from across Wesfarmers' retail brands, and offers member-only prices as well as free delivery on many items. Through all of his work, Harvey says innovation and ideas have come both from within IT, as well as across the organisation. "Having [data analytics] as a central responsibility is a good place to have your thinking happening, as it being lifted out from just being an operational issue, and makes it clear this isn't something that only IT needs to worry about," Tweedie said. Here's a look at how modern tech fits into the customer service puzzle. OneData, formerly the Advanced Analytics Centre, manages the Wesfarmers shared data asset, providing a single view of the customer and enabling the divisions to deliver a more compelling offer to customers. One business strategy that Wesfarmers has adopted, Lowthorpe explained, is a one-day program focused on data analytics for leadership teams that teach them about data analytics, including the. Despite years of discussion, understanding what digital transformation means for established companies remains a daunting challenge. The key is to listen and think critically. 5. ", Joining Lowthorpe in the discussion was ATO deputy commissioner and head of the Smarter Data Program Marek Rucinski who said data and analytics, business, and IT form a "triangle" where there is "always a push and pull between those three sides and those three talking together is where the magic happens.". In June, Wesfarmers held its Strategy Briefing Day, outlining the key initiatives it had undertaken in FY19 and its plans for the years ahead. Contract/Temp. Wesfarmers primary objective is to deliver satisfactory returns to shareholders through financial discipline and strong management of a diversified portfolio of businesses. Its problematic when companies decide to embark on a digital transformation agenda without having a clear definition, let alone vision, forwhat it means. As tech talent becomes central to digital strategy and tech initiatives, the Bengaluru centre is aimed at sharpening Bunnings technology edge. Seizing these opportunities, some of which may be quite disruptive, requires both developing the innovation and digital capabilities to test and pivot to new sources of growth. She reports directly to Wesfarmers managing director, Rob Scott. The framework outlines. Broadly speaking, these capabilities will span four use cases: Wesfarmers is also accelerating its digital transformation efforts across other parts of the group. One of the most enjoyable things about being a CIO is that you have to balance real day-operational decisions and trade-offs against thinking about what system and platform I am going to need in three or five years time. Madan said that expectation informed the level of standards that we have to hold to offer these services, both to Wesfarmers brands and to those brands customers. While Rucinski did not share how the ATO has dealt with changing its culture to align with this thinking, he did say the government organisation was working on processes that were not yet "front-line ready". Wesfarmers has its sights set on realising strategic value and transformation through building a market-leading data and digital ecosystem. Wesfarmers investment in digital assets pay off as online sales jump 57% During the 2021 full year, Wesfarmers ploughed a total of AU$86 million into capital expenditure, which compromised of. Industrial and safety comprises four main businesses: Blackwoods, NZ Safety Blackwoods, Workwear Group, and Coregas. Managing Change. Coles has been running the insights applications for eight months across 1200 iPads in-store and the Coles Store Support Centre, and is rolling out a similar application for Coles Express. Eric Lamarre, Kate Smaje, and. Cloud Technology: Cloud technology has . The conglomerate has set aside $9mn to repay taking the total to about $30mn. Time is Running Out, Motorola's handy Bluetooth device adds satellite messaging, Linux 6.2: The first mainstream Linux kernel for Apple M1 chips arrives, Sony's new headphones adopt WH-1000XM5 technology at a great price, The perfectly pointless $197 gadget that some people will love. So the investments in Catch digital capabilities would be accelerated to leverage growing consumer shift to online. Deloitte US | Audit, Consulting, Advisory, and Tax Services If you are looking for digital solutions to win clients, build brand awareness, profile clients or simply sell online, then you are pursuing the digital marketing pillar. For example, a large retail bank which we studied entered a range of different industries, such as transportation (ride sharing), content distribution (music and TV), e-health and retail marketplace just to name a few. We know upfront whether we expect a project to improve store performance, reduce effort to be allowed to be redirected to somewhere else, or to improve our decision-making in terms of margin, investments, or otherwise.. This will support the growth and performance of our retail divisions while providing new growth opportunities for the group.. If we are focused on the business objectives and keep the long-term priorities of the company front of mind, there are such exciting things we can make happen with technology working as part of a business. A company may begin its digital transformation journey by digitizing processes and as it matures, rearchitect processes entirely. Leadership is always an argument with the past, with tradition it is the essential task of leaders to create a bridge between the past and the future, and in that sense digital transformation is not an exception to the rule, but the name we give to todays bridge. Whats exciting for me over time is narrowing down my focus on infrastructure, and making it less of a discussion point for small and medium-sized projects and workloads. Investment in divisional digital capabilities will continue and is expected to support enhancements to customer value propositions, expansion of addressable markets and delivery of operating efficiencies.". Digital transformation can be bewildering and exhausting for leaders and employees alike. Lenovo Late Night I.T. This means were getting products through to our store fresher and in a more timely fashion, he says. This pillar is different from the others in its focus on digital tools to interact and sell to customers. Wesfarmers industrial and safety division lands new CDTO To continue transformation efforts. Technology is a focus for the business. He says the software has an open architecture, it sits in the cloud, it is low cost and it is flexible. Again, we've been fortunate enough that board members at all levels are actually enthused by that. Choosing and prioritising those assets is a two-way conversation. In other words, you will only transform when you have managed to change how people behave, and how things are done in your organization. Bunnings announced setting up of a Technology Centre in Bengaluru which is not surprising. Weve already looked at how Blockbuster missed their big opportunity to digitally transform their business, and we all know how that ended for them. The Challenge. Digital is not purely about the colour of the screen on the website, its what assets we as a company should be building that allow us to leverage multiple marketing initiatives and across multiple touch points. While reporting for the data and digital division remains as part of corporate for FY22, the company said this will be separated from FY23. It will remain so until cloud [providers] understand and contemplate the same levels of redundancy we take for granted in the way we have active-active data centres, for example, he claims. In the final stage of the process, you can evaluate results or impact. Click and Collect, an important bridge between "click" and "brick", continues to be a growth element for the Wesfarmers companies. Recognize the emotional side of digital transformation. This is where technology can have the biggest impact in the process of capturing or creating digital records of people (e.g., what they do, who they are, what they prefer, etc.). As previously announced, Wesfarmers OneDigital is led by Nicole Sheffield and currently includes the OnePass subscription program and the Advanced Analytics Centre. University of Melbourne data strategy advisor Fiona Tweedie, who also took part in the panel, added that organisations should be active in interrogating the tools and data they use, taking into account the biases and assumptions that may arise. The advanced analytics centre will assist in utilising data science and best-practice analytics to enhance our decision making, develop new business opportunities and help solve problems across the group in a range of areas including customer insights, pricing, ranging, salesforce effectiveness and supply chain management, Wesfarmers Managing Director Rob Scott said. Blackwoods carries about 260,000 stock-keeping units (SKUs). Challenges in the marketplace with fast changing customer and business expectations; Limited digital asset availability When you think about hardware stores, digital technology is probably the last thing that comes to mind. They are then taken through one stage of the conglomerate's use cases, such as identification, beta engineering, or the advanced analytics and implications, to highlight what role the various teams in the business play in applying the use cases, followed by this information being cascaded around the organisation. Wesfarmers is spending another $100 million this year to build a "market-leading data and digital ecosystem," OneDigital, and develop its new subscription and delivery service, OnePass, which . Leaders put in charge of a digital transformation feel pulled in many different directions, with competing demands from IT, marketing, sales, and operations. As part of the change, Catch Managing Director Pete Sauerborn has decided to leave the business on 30 June 2022. Wesfarmers chief executive Rob Scott recognises digitisation is critical to the companys engagement with customers at a time when its retail operations are threatened by a proliferation of foreign online competitors, led by Amazon. This leads to costly upgrades. December 20, 2021. Tweedie posed the ethical question of whether organisations are avoiding making assumptions on who the normal user is, emphasising that it is important to "[think] about who are the most vulnerable users and how could your project can affect them negatively". The OnePass program provides members with additional benefits and convenience when shopping with the Groups retail businesses. The fundamental meaning of transformation is not about replacing old technologies with new ones, or capturing high volumes of data, or hiring an army of data scientists, or trying to copy some of the things Google or Amazon do. Typically, companies begin with IT uplift and digitizing operations, followed by digital marketing and new business building. He saw merit in causing chaos yourself so youre ready for as many eventualities as possible. Likewise, companies are using artificial intelligence to identify and act on critical customer behaviors, for example, identifying customers likely to leave your service and then intervening before the do so. One of the hiccups in the implementation was caused by the rollout of a new web interface, which forced sales to drop by 2 per cent over a couple of months. And you almost wonder whether it will ever model itself on that, because its always going to be a relatively low use case. OneData also provides data analytics support OnePass and Catch. Finally, digital opens up many new opportunities for established companies. Wesfarmers is closely monitoring the COVID-19 outbreak and its impact on product availability due to supply chain challenges. 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