[73] In August 2019, according to the Financial Times and ESPN, Lee sold OGC Nice to Ineos, run by Great Britain's richest man Jim Ratcliffe, for 100 million,[74] making OGC Nice the most expensive sale ever in French football history at the time of the transaction, costing significantly more than the 79m spent by the Qatar royal family to buy Paris Saint-Germain in 2011, and the 45m paid out by Frank McCourt for the acquisition of Marseille in September 2016. This week the Chinese-American billionaire Chien Lee, whose Pacific Media Group consortium bought Barnsley in 2017, added the Danish club Esbjerg to its stable of clubs, which includes. Gauthier Ganaye, Barnsleys chief executive, said: We would like to thank every member of our loyal fan base for their patience and continued support over recent months. Pacific Media Group (PMG), the holding company that owns Barnsleyas well as KV Oostende (Belgium), FC Thun CFG (Switzerland) and AS Nancy (France)has the 130-plus-year-old club in the. From Barnsley to Belgium, the club owners taking on the elite with data, pressing and young players. Before that, he spent 16 years with the BBC and then three years as chief sports reporter for the UK/Ireland's main news agency, PA. FC Kaiserslautern as a long-term project in cooperation with club management, fans, and local partners to achieve a return to growth and success for the club. Page 1 of 2 1 2 Next > MexboroughTyke Well-Known Member. He then purchased AS Nancy Lorraine, thus returning to French football. Like Brentford in a way and Red Bull on a global scale, data is the first thing that wipes out the noise for us.. Now imagine a scenario of three different clubs, owned by the same group, all being relegated in a single year. His multi-club ownership is acknowledged as a unique business model in the world's most popular sport. Premium access for businesses and educational institutions. Data-driven club were nearly relegated last season but the young team are unbeaten in 10 and in a play-off position now. Barnsleys style has revolved around suffocating and sapping opponents for a few years but, nine months ago, the landscape looked markedly different. I think that is another reason why we have to stick to our true north in the path that we are on with the data because if we go outside the lane and say: OK, with this one player we are going to go beyond our means, then the dam breaks. Since taking over at Barnsley, the club adopted a high pressing style of football, began using a data-oriented approach to identify talents, and focused on signing young players. Lee predicted that football could use artificial intelligence (AI) to analyse players' thought processes to help them with decision-making and involve technology to communicate with players on the pitch in real time. We are bearing the fruit of our philosophy and, hopefully, that can continue., 'We've surprised ourselves': Paunovic puts top flight in Reading's sights | Ben Fisher. Redhelen Well-Known Member. The Athletic understands that PMG and their co-investors, who include American-based Chinese entrepreneur Chien Lee, have also looked at clubs in Germany, Italy, Portugal and Spain. Faith in a Moneyball-like model is yielding results at Barnsley, where Billy Beane, who transformed Oakland Athletics trajectory with the use of statistical analysis, is a shareholder. [115] Lee pursued the investment in 1. [12], The Financial Times stated that Lee has refined Moneyball[13] and The Wall Street Journal called Lee's football journey "a Moneyball experiment in English soccer". [23] Subsequently, Lee tried to acquire more European soccer teams. [90] On 29 June 2021 Markus Schopp was named as Barnsley's new coach. This week the Chinese-American billionaire Chien Lee, whose Pacific Media Group consortium bought Barnsley in 2017, added the Danish club Esbjerg to its stable of clubs, which includes Oostende, who are flying high in the Belgian First Division after finishing second-bottom last season, and Nancy, who have made strides in Ligue 2 since the takeover in January. Barnsley Football Club can announce Aaron Leya Iseka has joined Turkish outfit Adanaspor on a one-year loan deal. [101] Lee's football group transformed KV Oostende from a relegation-threatened outfit before the acquisition, into one of the country's most successful football clubs in the 20202021 season. His strategy contrasts sharply with that of many other investors currently in European football, where huge sums of money are invested in marquee players and success is expected overnight. In addition to the league, they will also compete in the 2022-23 FA Cup, the 2022-23 EFL Cup and the 2022-23 EFL Trophy . Pacific Media Group is a Hawaii-based media company with offices in Honolulu, Kahului, Lihue, Hilo and Kona. BARNSLEY FOOTBALL CLUB badge - Link to home, Paul Conway, Chien Lee, Dickson Lee and Grace Hung have left the Clubs board with immediate effect, Jean Cryne has agreed to serve as a director of the Club, Julie Anne Quay has agreed to serve as a director of the Club as a representative of the Investors. [34][35][36], In May 2020, Lee completed the acquisition of KV Oostende Football Club, the only professional football club on the Belgian coast and the 4th European soccer investment for him. Many European soccer clubs are struggling to survive and find themselves in alarmingly poor financial positions. In this episode of In The Boardroom, Jacqui Oatley speaks to Paul Conway, Co-Chairman of Barnsley Football Club and Co-Founder of the Pacific Media Group or PMG. [99][100], In Lee's first year of ownership in the 202021 season, with a frugal policy but a clear vision, KV Oostende finished in 5th place and made it to the playoffs for the Europa League play-off group with one of the youngest squads and the smallest budget in the league. Lee was attracted to the club's impressive history, strong youth academy, and the passionate fans and sponsors. The BAS, the Belgian equivalent of CAS, has earlier refused to grant Oostende a license after the club submitted a dossier based on the cash injection of 2.7 million by PMG. The Dutch side join Barnsley in a stable of clubs that now numbers. https://www.google.co.uk/amp/s/theculturetrip.com/europe/denmark/articles/the-7-best-bars-in-esbjerg-denmark/?amp=1, https://www.liverpoolecho.co.uk/spoews/liverpool-fsg-redball-john-henry-19559187, https://www.voetbalprimeur.be/nieuwrijgen-eigenaar-richt-zich-op-eredivisie.html, (You must log in or sign up to reply here. FC Kaiserslautern,[11] former owner and Chairman of OGC Nice and co-founder of 7 Days Inn. That really galvanised everyone involved because it proved that yes, we took a lot of risks last season by starting the youngest team in the division and having the lowest budget, and we struggled at times, mightily. French second-tier soccer club AS Nancy have been acquired by a consortium that includes Chinese-American businessman Chien Lee and advertising solutions firm Pacific Media Group (PMG). [60][61][62], The Wall Street Journal stated that unlike the huge soccer multinationals led by Manchester City and Red Bull, who believe their rivals are Disney and Amazon rather than other soccer teams, Lee's football group focuses on much more modest outfits. In July 2013 the founders of 7 Days Inn, together with Carlyle Group and Sequoia Capital took 7 Days Inn private to form holding company Plateno Hotels Group. In May 2021, AS Nancy appointed Lee's former Barnsley manager Daniel Stendel as head coach. (Photo: Joris Verwijst/BSR Agency/Getty Images). After the investment, the club began using data-based player analysis and player identification to expand its European network for potential player transfers, and marketing the club in Asian markets to extend sponsorship options. They were only spared relegation thanks to COVID-19 halting football below the top two divisions. Any changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel. Valrien Ismal, who took charge of the club in October when Barnsley had three points from their first six matches, affords himself a wry smile. Upon the expiration of this nominee arrangement, the Investors directly registered their ownership interest in BFC. The club, however, found itself in serious trouble in recent years, and was relegated to the second division for the second time in 2006. Red Bull as a global club, and a global brand, their approach has been unique on several fronts and to try and emulate what they are doing, on and off the field, would only make sense. At the time of purchase, the majority of PMG shares in BFC were owned by several individual private investors who had agreed to the appointment of PMG as their temporary nominee. It is the same philosophy that took Oostende to fifth in Belgian's first division and Barnsley to the Championship play-offs, despite both sides having small budgets. It takes a long time to rebuild broken relationships, but it is our responsibility to do so, step by step. [1][2][3], Lee is the founder and Chairman of NewCity Capital, a private investment firm, one of the shareholders of Barnsley F.C.,[4] co-owner of FC Thun,[5] co-owner of K.V. Investors Buy Stake in German Football Club Kaiserslautern, Barnsleys dream team give football club sporting chance - FT, A Moneyball Experiment in English Soccers Second Tier - WSJ, 7 Days founder talks budget hotels in China, Chinese-backed group broadens European soccer portfolio, Barnsley dont have Chelseas quality, but we can dominate with our intensity, "Football Crazy: Why A Chinese-American Investor Brought Moneyball To A Sleepy English Town", "Ambisi Pengusaha asal China, Chien Lee di Sepak Bola Eropa", U.K. In 2014 he invested in Asian Coast Development (Canada) Ltd., the developer of The Grand Ho Tram Strip in Vietnam, one of the region's largest integrated resorts to capture Vietnam's booming tourist markets. Try a week on us. [65][66] Media reported that Lee acquired the football club for 20 million and is one of the notable sport acquisition in 2016. [109] He was sacked in late September 2021 after 10 match days, without any success. Evolution Media Group, Pacific. [75], In December 2017, Lee acquired English football team Barnsley F.C. account & development list of Author/Producer/Owner, Michael Patrick Ford. [30] In November 2019, Lee also invested in FC Thun Football Club. Following the new deal, Oostende expects that decision to be reversed. [80], In Barnsley's first full season under new ownership, Daniel Stendel was appointed as head coach on 6 June 2018,[81] and the club was promoted to the English Championship. Austrian drinks company Red Bull has poured hundreds of millions into clubs in Austria, Brazil, Germany, and the United States, But Lee's football group have acquired five clubs including Barnsley, Esbjerg, Nancy, Oostende and Thun across Europe at a cost of just over 40 million.[64]. But we have been able to give them time to grow into the group you see now and this is the reward.. Pacific Media Group | 48 followers on LinkedIn. Jean Cryne has agreed to serve as a director and Julie Anne Quay will serve as a director of the club as a representative of the investors. Durch Klicken auf Alle akzeptieren erklren Sie sich damit einverstanden, dass Yahoo und unsere Partner Ihre personenbezogenen Daten verarbeiten und Technologien wie Cookies nutzen, um personalisierte Anzeigen und Inhalte zu zeigen, zur Messung von Anzeigen und Inhalten, um mehr ber die Zielgruppe zu erfahren sowie fr die Entwicklung von Produkten. Barnsley are bottom of England 's second tier, as are Nancy in France. 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We are proud Barnsley fans and truly understand the emotion and connections associated with being a Red. The pair will serve as co-chairman at Oakwell with the club currently struggling in 20th in the league. With AS Nancy, Lee will continue to use the same strategies in his other clubs, using a data-based approach to identify talent and coaches, a focus on signing young players, and playing a high-pressing style of football. Contact the writer of this story, Samindra Kunti, at moc.l1677755829labto1677755829ofdlr1677755829owedi1677755829sni@o1677755829fni1677755829, News from North and Central America and the Caribbean, Uzbekistan open home hosted U20 championships with a win; Vietnam stun Aussies, South Koreans turn to Klinsmann to lead them through 2026 World Cup, Fan Festivals to be rolled out for first time at a WWC with Australia/New Zealand 2023, Disgraced Le Graet still looks set to be Infantinos right hand man in Paris office, Fans return helps to ring up 7.5m profit for Fenways Liverpool. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many users needs. [71] In June 2018 Lee appointed former Arsenal midfielder Patrick Vieira as OGC Nice manager. Moving forward, we want to work closely with all our partners, in particular our fans and Barnsley Council, to ensure that the Club continues to be an institution that were all proud to support. Clubs that would never have previously looked for outside investment are now forced to do so because of poor liquidity and massive debt. Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. Page 2 of 2 < Prev 1 2. A reported 2 million ($2.3 million) fee was paid by New York Red Bulls to meet the release clause and purchase Struber's rights. Lee believes there are many talented players in Belgium, and the K.V. This site and the Forum are run entirely voluntarily on a non-profit making basis. Joined: Oct 20, 2005 Messages: 49,466 Likes Received: 16,985 Trophy Points: 113 Location: Interesting away day pre season friendlies when we can go again. Based in North West England, Matt Slater is a senior football news reporter for The Athletic UK. [112], In September 2021, Lee, together with Pacific Media Group, Partners Path Capital, Randy Frankel, and Krishen Sud acquired FC Den Bosch, a Dutch professional football club based 's-Hertogenbosch, Netherlands, Lee's 7th European football club investment. [77][78][79] Barnsley earns more from player trading than it spends, and is one of the more radical squad-building experiments that English soccer has seen. The season 2021-22 was a disaster and AS Nancy Lorraine was relegated to the 3rd division for the first time in history, with only 23 points for the season. Operating in Los Angeles, San Diego & Honolulu, EMG Pacific provides Media Production services to both small businesses, mid-size corporations & large scale TV Shows & Feature Films. The successor club to 1948 Dutch champions BVV, Den Bosch were founded in 1965. Could psychedelics help? [83] Stendel's sacking was widely criticised by fans. [122] In 2006, Warburg Pincus invested in 7 Days Inn. [72], In February 2019 Lee named his Barnsley CEO Gauthier Ganaye as OGC Nice CEO, the youngest CEO in the history of the French league. Pacific Media Group consortium bought Barnsley in 2017. In order to use the live chat functionality you need to opt into live chat cookies. For cost savings, you can change your plan at any time online in the Settings & Account section. AS Nancy, FC Thun, and Esbjerg fB all chased promotion. It takes a long time to rebuild broken relationships, but it is our responsibility to do so, step by step. A statement on Barnsleys website confirmed that Lee, Conway and Hung attended the teams 0-0 draw away to Brentford on Saturday. Den Bosch is the seventh club in a stable that includes Danish outfit Esbjerg FB, French team AS Nancy, Belgium's KV Oostende, FC Thun of Switzerland and England's Barnsley. [59], Lee transformed the way to invest in European football, and his football group focused on investment in distressed clubs and restructuring them on both the business and sporting sides. Soccer Finds EU Loophole to Keep Access to Young Talent, "Chien Lee, linked with Hull City takeover, completes purchase of Championship rival", "Hull City begin takeover talks with new consortium fronted by Chinese American businessman Chien Lee", "Steve Gibson rejects 50m Chinese investment offer for Middlesbrough ", "China-linked investors target stake in Brentford football club -The Financial Times", "Chien Lee in talks to buy 50 per cent stake in Brentford"- Skysports, "Barnsley confirm takeover by consortium led by Chien Lee and Moneyball pioneer Billy Beane", "After Partick Thistle takeover, businessman predicts more US owners in Scottish game", "A new American buyer for the KV Oostende", "Nieuwe Amerikaanse koper voor KV Oostende", "Toulouse in exclusive negotiations to be bought by ex-OGC Nice owner Chien Lee", "Chinese investor: We saw KV Ostend as an opportunity", Olivier Sadran is in talks with Michael Dell about selling him Toulouse; Chien Lee makes ultimatum on his offer, SV Mattersburg: Who follows his gut feeling", City Football Group eyeing up AS Nancy takeover, Denmarks Esbjerg fB becomes latest Pacific Media-led acquisition, Maken Amerikaanse dollars FC Den Bosch great again?, "Majority shareholder in place in EfB Elite A/S", U.S. Barnsley Football Club can confirm that Paul Cooper has extended his loan at Ossett United until the end of the season. In fact, relegation has been ruled out for next season, too, which partly explains the club's attraction to PMG. [29] Later in June 2019, Lee attempted to buy Partick Thistle FC. In a 2014 interview with Forbes, Lee described the Ho Tram Strip as a hidden diamond, and remarked that tourism is one of the most important driving forces for Vietnam's economic development. Cant even spell can he, tried to belittle us and failed, I'm sure he meant red bull, Redball is the new company formed by Billy Beane, Shows what i know, thought he was taking the proverbial, with regards to red bulls group of clubs. Discussion in 'Bulletin Board' started by MexboroughTyke, Feb 5, 2021. Mega-rich Chien Lee's New City Capital firm and Pacific Media . [113], In March 2022, Lee became the co-owner of 1. [116], On May 24, 2022, during Lee's first year of investment, FC Kaiserslautern earned promotion back to the 2. [93] On 15 June 2022, Michael Duff was appointed head coach of Barnsley F.C. A link has been emailed to you - check your inbox. [56] There are three pillars to Lee's football group version of Moneyball in Soccer, The first is a reliance on analytics over traditional scouting. Last week, the citys mayor Bart Tommelein had announced that an agreement had been reached between the American investment group, the city and Alychlo, the holding company of Coucke. T: 0844 980 0183 The Barnsley Football Club Limited (Club) today announced a reconstitution of the Clubs board of directors, following changes in ownership at its parent company, BFC Investment Company Limited (BFC). Looks as though theyve bought another club. In January, Liam Kitching followed Ethan Pinnock, now of Brentford, in signing from Forest Green, while Conor Chaplin, a nippy striker, was identified while breaking through at Portsmouth before signing from Coventry. theathletic.com [92] Barnsley finished the season bottom of the table, registering only 6 wins and earning 30 points in total. At the end of the season, Blessin won the Manager of the Year in Belgium. By Leon Wobschall 20th May 2020 . Barnsley almost always buy players under 24, whose value is likely to rise. with business partner Paul Conway after previous failed attempts to purchase Hull City, Middlesbrough, and Brentford, and became the co-chairman and co-owner of Barnsley. 2022, Lee acquired English football team Barnsley F.C news reporter for the Athletic.. Understand the emotion and connections associated with being a Red many users.... Arrangement, the club 's attraction to PMG Honolulu, Kahului, Lihue, Hilo and Kona and truly the... And co-founder of 7 Days Inn 's sacking was widely criticised by fans business! Now numbers [ 29 ] Later in June 2019, Lee became co-owner... Expects that decision to be reversed many users needs new City Capital firm and pacific Media Dutch join! Entirely voluntarily on a non-profit making basis football club can announce Aaron Leya Iseka has joined Turkish outfit on... 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Dutch side join Barnsley in a stable of clubs that now pacific media group barnsley we are proud fans!, FC Thun football club Nancy, FC Thun football club the emotion and connections associated with a! To be reversed 2021 Markus Schopp was named as Barnsley 's new.! Ago, the Investors directly registered their ownership interest in BFC named as Barnsley 's new.... Landscape looked markedly different outfit Adanaspor on a non-profit making basis Arsenal midfielder Patrick Vieira as OGC Nice manager to! Chat functionality you need to opt into live chat functionality you need to opt into chat..., too, which partly explains the club 's attraction to PMG in 'Bulletin Board ' started by,. Stendel as head coach of Barnsley F.C of 2 & lt ; 1., strong youth academy, and the passionate fans and truly understand the and. Of your favorite players, teams, leagues and clubs savings, you can change your at... Plan at any time online in the league and massive debt confirmed that Lee, and! 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