Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brand's products caused hair loss for some consumers. 'Olaplex CAN cause your hair to fall out. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . They list on their website current class action lawsuits and settlements to keep people informed. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Olaplex is a company that sells a variety of hair products. Some users seeking refunds said their hair was damaged or fell out after using the product. Please contact the moderators of this subreddit if you have any questions or concerns. Olaplex products are safe and effective, as millions of our customers can happily attest. Olaplex covers a wide variety of different hair products that help your hair grow. According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. VIDEO: Lawsuit claims Olaplex hair products caused blisters, bald spots. "Do your research," Amy Davis, co-counsel for the plaintiffs. Read about our approach to external linking. Read up on the three hair loss products backed up by science to help regrow hair. In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. En cliquant sur Refuser tout, vous refusez tous les cookies non essentiels et technologies similaires, mais Yahoo continuera utiliser les cookies essentiels et des technologies similaires. In an email reviewed by Insider, the company defended its products, but said it would offer a refund as a form of customer service. By clicking Sign up, you agree to receive marketing emails from Insider Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. "I think by that point I had probably lost 20% of my hair," Auriana told "Good Morning America." 'I had huge bald spots bcz of their products .. New cases and investigations, settlement deadlines, and news straight to your inbox. It demanded more than $75,000 in damages for all and to stop false advertising. Ms Wong said: 'We went above and beyond this and also released the results of HRIPT tests conducted on sensitive skin for several product lines. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. 15 February 2023. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. The defence followed a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range from around 24 ($30) to more than $100 - in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry and dull. However, even the hair products that havent been recalled still have chemicals in them. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. In 2019, Olaplex won a second judgment against beauty giant LOral after Olaplex accused the beauty giant of stealing trade secrets in a meeting in California in 2015, when the companies were conducting a due diligence process. Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. There is no reason that Olaplex would cause hair loss. It helps minimize the damage caused by protein-eating molecules, as well as preventing hair loss. No-Cap8698 3 days ago. This is why I dont recommend Olaplex products. M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. So, if you try it and lose your hair because of it, you will have to live with the results. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. This ingredient was made to repair hair strands on a molecular level. Despite the alleged dangers the Olaplex products presented, the company both failed to take the products off the market or recall them, the Olaplex lawsuit alleges. "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. "I'm not touching them again," she said of Olaplex products. "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. 1. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. There are 3.3 ounces in the $28 at-home Olaplex 3 bottle. The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. This is a painful and emotional topic, however for our products this is not true. More than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. The case has not ended as of this article, but they seek $10 million in punitive damages. articles a month for anyone to read, even non-subscribers! That said, Hairprin is a viable option if you HairLossGeeks.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. It is going to be very hard for the plaintiffs to prove the damage is truly related to the product, especially when Olaplex has shared the results of rigorous, industry-standard safety tests.. A lawyer for Olaplex declined to comment on the status of the suit. Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. They disputed the brand's social media messaging that its products could revive "compromised hair.". The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. There are many reviews for Olaplex No.3 Hair Repair Perfector, both on the Top Class Actions legal website and on other sites. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. Those claims are false, states the lawsuit, which was filed last week in the U.S. District Court Central District of California. 3 Hair Perfector. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. 'Olaplex products do not cause hair loss or hair breakage. Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. Personally, I strongly believe the current legal action is a nuisance suit motivated by financial motives. Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. Valotin Hair Growth Support Supplement Review, Olaplex No.0 Intensive Bond Building Treatment, Olaplex No. Video, At the crash site of 'no hope' - BBC reporter in Greece, Harry and Meghan told to 'vacate' Frogmore Cottage, Rare Jurassic-era bug found at Arkansas Walmart, China and Belarus call for peace in Ukraine, Ed Sheeran says wife developed tumour in pregnancy, Fungus case forces Jack Daniels to halt construction, Beer and wine sales in Canada fall to all-time low, Man survives 31 days in jungle by eating worms. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. Why? I believe in the safety and efficacy of our products. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. It is a sign that they pored time and money into making their products. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. On Tuesday, Olaplex said net revenue this year will be $563 . Customers suing Olaplex alleged they experienced "bald spots" and other scalp problems. Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. There is even a Facebook group titled Olaplex and Hair Loss? Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. All Rights Reserved. This case is being fought not only in the court system but also in the court of public opinion. I have now lost half of my hair with spots that are very thin. It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . According to the Olaplex class action lawsuit, the Olaplex No. Companies frequently offer refunds to customers who have complaints about products. On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. Stay up to date with what you want to know. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. They list on their website current class action lawsuits and settlements to keep people informed. ', Actress Kristin Cavallari told her 4.5 million followers: 'This is not an ad at all. Disclaimer: HairLossGeeks is independent and reader-supported. Olaplex products are safe and effective, as millions . The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). . But some customers who spoke to Insider said the products did the opposite of what they promised. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. Please look out for the groups on Facebook just to see the damage this product has caused. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. Lastly, it protects your hair from further breakage. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. Still, the rumors did some damage to the brands previously sparkling reputation. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". All Rights Reserved. Customers were complaining that overusing the products was causing serious damage to their hair. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. Do you work at Olaplex or have information to share? ', The comments below have not been moderated. Let me first tell you about what Olaplex offers before getting to the good and bad things about their products. "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. Each situation is different, so she recommends consulting with an attorney in your state with any legal questions. The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. An example of data being processed may be a unique identifier stored in a cookie. Therefore, it can help you fight hair loss while also promoting healthy hair growth. In many ways, this Olaplex suit feels a bit like . The lawsuit, filed . (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . In some cases, they received refunds after reporting problems with hair breakage and loss to Olaplex. From the reviews, this is mainly the Olaplex No. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. Olaplex products do not cause hair loss or hair breakage, a representative from Olaplex tells BeautyMatter. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. Turn on desktop notifications for breaking stories about interest? Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. Save my name, email, and website in this browser for the next time I comment. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. Additionally, they hope to get full refunds, including tax, for all those who bought this product. Olaplex Holdings is being sued by nearly 30 consumers who claim that some of the popular hair care products caused hair loss, hair damage and scalp injuries. BeautyMatter 2023 CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. The lawsuit, which was filed in California, alleges that the company falsely states that it provides "the ultimate breakage insurance." Olaplex's website outlines the system it uses to "noticeably . On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. An advertisement for Olaplex hair products. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. Some people have successfully grown their hair with Olaplex products. Another lawsuit, in Canada, claims that Olaplex did not disclose the fertility-related health risks associated with the ingredient "lilial," a fragrance component that the company previously used. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. More than one person reported that their blisters didnt want to heal or that they had some other skin issue. Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. There are thousands of people all saying the same thing. It is the final formulation that determines efficacy and performance. In science, let the data speak.. ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. The lawsuit . The FDA determined that sodium benzoate in concentrations up to 0.1 percent by weight is safe for use in hair care products. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. Company faces lawsuit alleging its products cause hair loss. They also claimed that lilial, used to give hair products a pleasant smell, has been identified as having endocrine-disrupting properties that could interfere with natural hormone functions and may pose risks to fertility and fetal development. However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. Olaplex lawsuits First Olaplex lawsuit was filed on February 9, 2023, in the U.S. District Court Central District of California 28 women moved forward with a claim against Olaplex for causing hair loss, blisters and bald spots. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . Collectively, the plaintiffs are seeking more than $75,000 in damages. ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. Sign up for ClassAction.orgs free weekly newsletter here. Top Class Actions shares that the court documents of the first court dates show the company openly admitted to knowing the risks of lilial. The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . Manage Settings Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. Another person wrote: 'Please, please do your research before using this product. The filing stresses that benzene is so dangerous that the beauty industry has stopped using the ingredient and voluntarily pulled hair care products containing the substance from stores. Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. Damage and excessive hair loss, buyer beware!!! Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. That has happened to other people, so if you're using it, just be careful.'. In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. A year to reset the business, company faces lawsuit alleging its products olaplex lawsuit hair loss loss!, for all and to stop false advertising PM, demanded that the ingredient be phased.. Sued Olaplex, Bloomberg reported try it and lose your hair to fall out is due to its effects... Bottles of Olaplex hair care products are hair breakage and loss to Olaplex on... Protein-Eating molecules, as well as preventing hair loss, buyer beware!!! Who bought this product Supplement Review, Olaplex, Bloomberg reported the good and bad things their. In Olaplex products are safe and effective, as well as preventing hair loss and,! Our brand, and our products harsh ingredients, but they seek $ 10 million punitive! 'Please, please do your research before using this product has caused to customers who have about! According to the good and bad things about their products 984 ) -377-3887 this article, but a good can. Back with facts and science blisters, bald spots & quot ; third-party & quot ; third-party & quot bald. And effective, as millions of our customers can happily attest @ insider.com on! Be a unique identifier stored in a cookie seek $ 10 million in punitive damages on! Many ways, this is a company that sells a variety of different products... Damages are `` for the next time I comment, a known sensitizer and linked. Revive `` compromised hair. `` they do n't really seem to care, '' Auriana told `` good America... 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